minimalism.

InWear’s tailoring is built around modern minimalism. We believe in long-lasting solutions and scrutinize each and every detail before our designs go into production.

To achieve the distinctive and figure-flattering cuts that are a testament to our commitment to craft and excellence in design, each piece is worked on by designers in collaboration with seamstresses and pattern cutters who all bring the same level of devotion to their work, imbuing each and every piece with something of themselves.

We combine the virtuous crafts of construction, tailoring and draping with modern, technological innovation to improve and perfect the garments. Spirit, experience and integrity are key to us, in the making of the perfect InWear fit.

““I want to create clothes that are relevant, right here, right now”

Niels Martinsen founded InWear in 1969. Aged 20 at the time, he was the co-owner of one of Copenhagen’s hippest nightclubs, but he had an idea for a fashion label. Niels wanted to dress the women around him – independent, curious and loving life. He bought six rolls of jersey and created a collection of dresses and shirts with his then girlfriend Kirsten Teisner, a talented young fashion designer.

InWear was an overnight fashion sensation, presenting a modern vision of femininity for a generation of women following their own paths. Fifty years later, so much has changed. But the InWear philosophy is forever: creating a wardrobe of pieces that give women freedom, ease and a sense of confidence. At the heart of what we do is the belief that while trends come and go, what the InWear woman is always searching for is the feeling of putting on a pair of black trousers that fit so perfectly they feel like friends.

“I want to create clothes that are relevant, right here, right now, at this moment in time. What I’m really into is this idea of designing for women’s real lives, clothes that women feel good wearing. It’s about being timeless and chic but always with an attitude – a killer detail or something unexpected

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